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Back in the Flash days it was easier to get these things right. Now is again the wild west and trying to get estimation and pricing in the right spot is quite an art I think. From my agency experience I usually put 8 hrs per banner and 4 hrs per resize, but you know there all different kind of clients from those who sent you the final PSD to to those that take you through 10 rounds of review with 3 re-designs during the project with an non-changing deadline. Right now whenever I plan a banner the first thing I do is see if I can do it all in HTML/DOM with GSAP/JS/CSS3 which is a cheaper workflow (Photoshop and Sublime only) than say Easel JS (which requires separation of Design and Developer tasks and some Flash experience). Do I need to use and animate SVG? Increase the hours. Do I need to use canvas? Increase the hours. Then I remember that I'm probably estimating like in my Flash days so I multiply the hours by 1.5 since HTML is slower. Do you charge per hour or per banner? Are clients more willing to pay per banner of per developer hour? Is it cheaper now or is more expensive with HTML5? How do you manage large campaigns with say 50 banners? Where do you cut costs to be competitive? Let's talk about the art and science of making banners.
Please help us gauge if it would be worthwhile to get more involved with creating some products / services for banner developers. Perhaps that would be templates, videos, podcast new tools for fancy effects…we're not sure. Our goal is to better understand the needs out there and see if we can address the pain points, perhaps with a partner of ours who has a ton of knowledge in the banner ad space. http://goo.gl/forms/2ZZ3c3vzRt Please take a few minutes and fill it out; be as brutally honest as possible. If you want to chime in with other ideas that aren't mentioned, that's totally fine too (drop them in this thread below or in the survey itself). Thanks!