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Matthew Severin

Banner Work

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Is this appropriate to post here? It's not GSAP specific but I don't know any other forum where banners are discussed actively.

I've noticed banner work dropping precipitously, for me personally, fortunately I do After Effects and that makes up a bulk of my workload now. 

What are your experiences?

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I have a ton of projects. All kind of clients mainly from 3 ad agencies. I haven't noticed any decline. ( I hope they will relax a bit :) )

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13 hours ago, Matthew Severin said:

I've noticed banner work dropping precipitously

 

I noticed the same over here in Germany! 
The orders have been falling sharply for about 1 year

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OMG, if it is a global trend, then we have a couple of year left to make ads!
Time to make a Plan B, like write romantic e-books. :D

Do someone have statistics about this decline?



 

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Yes, the amount of Banners is dropping for some Month now. A while ago we had Ad Bundles with 6 animated Banners with different Sizes. Now we only have 2. Most of the Formats are now delivered as static Images or GIFs. 

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Might just be the state of the industry, ad fraud, ad blocking, and possibly more of the budgets being allocated towards social / video. Might also be specific advertisers, I believe I read some advertisers were cutting budgets for them a while back unless the ad fraud thing got worked out (P&G, Unilever, etc). I don't think it's going away though, someone's gotta pay for the internet. Think Amazon's just getting in, so someone's gotta make them.

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  • 2 months later...

Here in Australia they can't find banner developers so i am in hot demand, they want cross skills through to front end development and some UI/UX and digital design. Big companies for campaign work, they also want me to do eDM stuff as well.

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