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flysi3000

What the heck is <mpvc/>?

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Got the lovely task of updating some banners that a vendor created. I'm only supposed to be worrying about the visual layout of the end frame, but the clickTags are coded like so:

<a href="<mpvc/>http://<mpck/>" target="_blank">LEARN MORE</a>

What is that "<mpvc/>...<mpck/>" business? I'm guessing its for a specific vendor, but I've never seen it before. I know our QA is going to kick it back, so I want to be able to explain it.

 

Thanks!

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This site was useful when I used to get sent the FUBAR files to troubleshoot

 

http://www.adopstools.net/

 

I can only imagine the headaches the Ad Ops people deal with.

 

Never did figure out who/why but a SWF created in house by production artists in another city, with crazy impossible  click throughs was firing a click on every impression.

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